This is the old Rareware logo
September 2002, Rareware was purchased by Microsoft so multiple Nintendo games were cancelled. Now Microsoft is working on Rareware games that aren't very good like Viva Pinata.
This is the new "Rare" logo
Here is an interesting video about how Microsoft "killed" Rare:
Here are a couple of pictures with Conker, Donkey Kong and Diddy Kong with the Rareware logo: